When Jim Kennedy suggested Domino’s name, Tom had no objection, as he believes it echoes well with the former name. Monaghan immediately loved the idea and officially renamed the business Domino’s Pizza, Inc. One day, an employee, Jim Kennedy, returned from a pizza delivery and suggested the name ‘Domino’s’. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick’s name. Striking red and blue colours were chosen because they have an attractive appeal and the logo would be easy to spot. The Domino’s logo was originally two dominoes in red and ‘Domino’s pizza’ written in blue. Originally, Domino’s had planned to add a dot for each new restaurant opened. The dots on the domino represent the pizza chain’s original three locations. What is the meaning of Dominos pizza logo? Originally, Monaghan had planned on adding a dot for every store he opened. The dots in the Domino’s Pizza logo represent the first three Domino’s Pizza restaurants opened. Each dot is supposed to signify one of the three shops that were initially set up by Dominos. The three white dots have a special significance regarding the organization itself. ‘The red domino piece in the Dominos Pizza Logo consists of a block containing one dot, and another containing two. The company had originally planned to add a new dot every time it opened a new outlet, but that intention was never realized. The three dots stand for the first three Domino’s restaurants. The squares on the logo make on think of a pizza box.
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